Belynda Lee founded LUBUUU with a clear purpose: to break away from traditional beauty standards and create a brand that truly celebrates everyone. She saw how the beauty industry often left people out, ignoring real individuality and diversity. Instead of following that outdated model, she set out to change it.

That’s how LUBUUU was born, a skincare brand built on empowerment, self-love, and inclusivity. Our mission is simple: to make advanced, medi spa skincare accessible and affordable, without giving up on luxury, quality, or results. We believe glowing skin shouldn’t be a privilege. Everyone deserves skincare that works, makes them feel confident, and celebrates who they are.

Our products are formulated with cutting-edge ingredients and technologies typically reserved for high-end clinics and medispas but we’ve made them available at prices that welcome everyone. Each formula is crafted to break beauty barriers, encourage unapologetic self-expression, and support your unique skincare journey whether you're just starting or redefining your glow. Our products are cruelty-free, sustainable, and ethical.

Our commitment to real beauty includes self-acceptance and authenticity.